Over the past year, Google has significantly accelerated its investment in artificial intelligence and machine learning across its products and platforms. While most marketers are familiar with ChatGPT, Google has continued to develop its own AI capabilities in parallel, including the relaunch of Bard as Gemini and the continued rollout of AI-powered features on Google … Read more
Link building is essential. While Google has made numerous advancements in machine learning and content comprehension, links remain a critical element of how Google ranks websites. We know that Google doesn’t want you to proactively build links. They want you to create high-quality content and hope for the best (ie, build it and links will … Read more
I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here. You’ve heard the story before… you have to do a lot of things right to rank well. Especially because there are over 200 ranking factors. And to make matter worse, you have to … Read more
