Writing is the lifeblood of most online businesses. Whether that’s blog articles, landing page copy, or product descriptions, the written word is necessary to attract and convert readers. But there are two types of writers you can become (or hire): A content writer or a copywriter. What are the differences between these two crafts? Which … Read more
When it comes to SEO, there is always something to do. It’s easy to get sidetracked by the next shiny thing instead of focusing on the tasks that will move the needle for the business. Having hundreds, thousands, or even millions of potential keywords worth targeting is overwhelming. You need to prioritize SEO keywords and … Read more
Once upon a time, you had an opening on your content marketing team. Combining through the resumes, you winnowed the pile to a half dozen potential unicorns who should know how to craft content that grabs (and keeps) your audience’s attention while keeping the brand’s goals top of mind. On the appointed day, you clicked … Read more
