‘Bah, humbug!’ Why Negative Content Turns In Such Positive Results

‘Bah, humbug!’  Why Negative Content Turns In Such Positive Results

People love to hate Steven Singer. That “hate” is so pervasive that the jewelry retailer’s website is: IHateStevenSinger.com. The company is so committed to celebrating the “hate” that it doesn’t even own the domain StevenSinger.com. What’s behind all that “hate” pervading Philadelphia radio and satellite airwaves? (The company says it’s the longest-running advertiser on The … Read more

‘Twas the Night Before Break – 2022 Content Year in Review

‘Twas the Night Before Break – 2022 Content Year in Review

Editor’s note: And now, for our last post of the year, something completely different. ‘Twas the night before break, Elon was high,Content marketers worried they’d be replaced by AI. Inflation persisted, economic signals unclear,And all hoped that more layoffs wouldn’t appear soon. All content practitioners climbed into their beds,While visions of first-party data danced in … Read more

5 Great Content Marketing Articles That Save Another Look

5 Great Content Marketing Articles That Save Another Look

If you publish great content and hardly anyone reads it, is it actually great content? That’s a question for the ages – or maybe the comments section. Every content marketer plans, crafts, reviews, and publishes articles with the best intentions. We all want to publish the most helpful content, sharp insights, and genuinely leading thoughts. … Read more

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