More and better. That’s what marketers say they need to improve the average and below-average results from their video content, according to CMI’s Video and Visual Storytelling Survey. They need more budget (52%), more human resources (46%), and more training (33%). They also want better on-camera talent (27%), better equipment, production, and editing tools (25%), … Read more
Readers pay attention to only about 20% of the words on a web page. They prefer to skim tables of content and subheads. They want to know if your content is worth their time and effort. Add to that the mere seconds you have to grab and hold readers’ interest, and the battle for the … Read more
In the late 1990s, I searched the internet (yes, it existed) to figure out what people meant by the relatively new concept of thought leadership connected to corporate branding. Since then, I’ve developed thought leadership campaigns for many global brands. And, today, nearly every B2B marketer uses thought leadership in their content marketing strategy. But … Read more
