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6 Ways Brands Can Land on the Instagram Explore Page

2023-04-12 by admin

You’ve probably spotted the magnifying glass on Instagram before — that’s Instagram’s Explore Page. The feature allows users to discover new content and accounts to follow. Instagram uses this space to curate content including photos, videos, reels, and stories based on a person’s activity on Instagram. Instagram uses an algorithm that goes through accounts people … Read more

Are Brands Investing in Social Media Communities in 2023? We Asked 1,200+ Marketers

2023-02-13 by admin

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. If your followers don’t engage with your posts, they won’t engage with your business. And one sure way to boost engagement is by fostering a tight-knit social media community. Social media … Read more

30 Fashion Brands That Marketers Can Learn From on Instagram

2023-02-10 by admin

Between carefully curated photos, expertly targeted ads, and decisive adoption of Instagram stories, no other B2C industry has thrived on Instagram, much like the beauty and apparel industry.