Analytics Archives - Good Marketing Tools

5 Google Analytics Reports PPC Marketers Should Actually Use

2026-01-26 by admin

Google Analytics has never been perfect, but it used to look familiar. The move to Google Analytics 4 forced PPC marketers to rethink how they gain insights, not just where to click. Reports that were once the focus now require more effort to find. Some require additional setup. Others feel less intuitive than before and … Read more

20 Resources For Google Analytics 4

2023-07-03 by admin

Did you forget to complete your properties’ Google Analytics 4 (GA4) setup before the Universal Analytics (UA) deprecation on July 1? Today, we begin shutting down Universal Analytics as we welcome you to Google Analytics 4. This will not happen overnight, so some Universal Analytics properties may continue to process data. However, all properties have … Read more

What Is AI Analytics?

2023-03-30 by admin

Our 2023 Marketing Trends Report found that data-driven marketers will win in 2023. It makes sense, but data analysis can be challenging and time-consuming for many businesses.