If you’ve been running Google Ads for any amount of time, you’re probably aware that there’s generally a competitive aspect to any campaign that makes you want to monitor your vanity metrics around where you rank. In one of my former jobs, a senior leader would walk by every day and ask who ranked number … Read more
Google has just announced that they are pulling back restrictions on some previously prohibited categories from showing on the YouTube masthead. Effective today. Google will now allow booking for masthead ads for the following categories: Sports betting (US only) Alcohol (where legal) Prescription drugs (US, CA, NZ) What Google says. A spokesperson from Google stated … Read more
Google has added nine new policies to its three-strike system that punishes advertisers who don’t follow the rules. The three strikes system was announced in July. Testing then started in September. When the program was announced, Google said they planned to include more policy types to avoid. Now they have announced nine additional policies. When … Read more
