Are your Google Ads Gen Z safe? Strategies to win the 18-24 segment

Are your Google Ads Gen Z safe? Strategies to win the 18-24 segment

When the average age of a brand’s customers increases, there is rarely a platform failure. This is usually a signal that younger audiences are discovering, evaluating and purchasing elsewhere and older established brands can’t keep up. As of 2026, Generation Z will be between 14 and 29 years old. They are the first generation to … Read more

Discover Core Update, AI Mode Ads & Crawl Policy – ​​SEO Pulse

Discover Core Update, AI Mode Ads & Crawl Policy – ​​SEO Pulse

Welcome to this week’s Pulse for SEO: Updates impact how Google ranks content in Discover, how to monetize AI search, and what content you serve to bots. Here you will find out what is important for you and your work. Google releases Discover-only core update Google released the Discover core update in February 2026, a … Read more

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