As marketers, we love numbers and metrics. They help us track progress. They tell us where we are and how far we have to go. SEO continues to be a nebulous task and a moving target. Most focus is on how an individual page ranks for a specific query. But, do websites have an overall … Read more
Link building is essential. While Google has made numerous advancements in machine learning and content comprehension, links remain a critical element of how Google ranks websites. We know that Google doesn’t want you to proactively build links. They want you to create high-quality content and hope for the best (ie, build it and links will … Read more
![Google’s Helpful Content & Core Updates [Webinar]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/10/1664969409_.jpg "Google’s Helpful Content & Core Updates [Webinar]")
Google recently rolled out a new core update and the Helpful Content update. But what does that mean for your business? How can you tweak your content and SEO strategies so that they properly align with the latest algorithm changes? With Google now prioritizing user experience, it’s important to publish content that’s helpful to humans … Read more
