A frustrating part of SEO is doing the same things over and over again, but that’s where automation comes in. SEO automation is the process of using software to perform repetitive SEO activities you previously did manually, saving you time to work on SEO strategy and execution. In this article, I will show you nine … Read more
RIP AMP In 2022, we revealed what happened when Search Engine Land shut off AMP. TL;DR: “We have seen very little disruption to our traffic and have reaped the benefit of having a clearer picture of our audience analytics.” We didn’t see any year-over-year declines in traffic that we could tie to AMP aside from … Read more
Today’s Ask An SEO question comes from Sharon (following a recent webinar last December 2022), who asks: How do you differentiate goals from KPIs? The nomenclature of digital marketing can be confusing. Even seasoned marketers can get confused by the latest buzzword or technical definition. And don’t get me started on how the major search … Read more
