This day in search marketing history: January 29

This day in search marketing history: January 29

Google penalizes French link network In 2014, Google’s Matt Cutts tweeted, “Today we’re taking action on a French link network that violates our quality guidelines (Buzzea).” Buzzea was less than thrilled about being called a link network, saying they “oppose this assertion since we never stopped wanting to keep the ethical side of sponsored articles … Read more

Is ChatGPT Use Of Web Content Fair?

Is ChatGPT Use Of Web Content Fair?

Large Language Models (LLMs) like ChatGPT train using multiple sources of information, including web content. This data forms the basis of summaries of that content in the form of articles that are produced without attribution or benefit to those who published the original content used for training ChatGPT. Search engines download website content (called crawling … Read more

Twitter has launched a Search Keyword Ads beta test to all advertisers

Twitter has launched a Search Keyword Ads beta test to all advertisers

Twitter just launched a beta program that’s available to all advertisers called Search Keyword Ads. The announcement was made on Twitter. How it works. Twitter says “Now advertisers can bid to insert Promoted Tweets solely among specific search results, reaching people with high real-time intent & improving ad relevance.” “Search Keywords Ads differ from other … Read more

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