3 reasons why you need to embrace journey-centricity

3 reasons why you need to embrace journey-centricity

To earn loyalty, marketers should avoid pitfalls and shift to a journey-centric culture to ensure everyone remains focused on creating a great experience that retains customers. The ability to focus on customer journeys and reorient your organization around customer journeys is a great unlock for companies needing help progressing with their customer experience scores and … Read more

Advertisers slow to return to Twitter despite Musk’s claims

Advertisers slow to return to Twitter despite Musk’s claims

Twitter’s ad revenue recovery appears to be slower than its owner, Elon Musk, claimed earlier this week in an interview with the BBC. Data from research firms Sensor Tower and Insider Intelligence, as well as statements from multiple companies, indicate that many advertisers are not rushing back to the platform. Ad spend down roughly 20%. … Read more

Open Source Language Model Named Dolly 2.0 Trained similarly To ChatGPT

Open Source Language Model Named Dolly 2.0 Trained similarly To ChatGPT

Databricks announced the release of the first open source instruction-tuned language model, called Dolly 2.0. It was trained using similar methodology as InstructGPT but with a higher claimed quality dataset that is 100% open source. This model is free to use, including for commercial purposes, because every part of the model is 100% open source. … Read more

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