The right approach to multilingual marketing strategy

The right approach to multilingual marketing strategy

“The customer is always right.” That business mantra highlights the importance of empathy and understanding the customer’s point of view. It isn’t just an emotional sentiment. However, the translated version of that phrase doesn’t have the same impact or meaning in different languages ​​and cultures. For example, in France, they say “Le client n’a jamais … Read more

Why Do Aggregator Sites Outperform The Original Source On Google?

Why Do Aggregator Sites Outperform The Original Source On Google?

This week’s Ask An SEO question comes from Abhinav in New Delhi, who writes: “How can article aggregator sites outperform the original source? Google has various guidelines on aggregator copy not performing well, and much is said of not showing duplicate content across the web. Yet RSS aggregator sites URLs are indexed, even knowing it’s … Read more

Google Ads latency issue confirmed with ad reviews

Google Ads latency issue confirmed with ad reviews

Google has confirmed an issue with the Google Ads console where there is “higher than normal latency” during the ad review process for Responsive search ads (RSAs). Google said this is impacting a “significant subset of users.” If you are noticing slowness in the Google Ads console, do know Google is working on resolving it. … Read more

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