Google’s ‘Russian invasion of Ukraine’ results includes new search features

Google’s ‘Russian invasion of Ukraine’ results includes new search features

Google typically updates its search engine results page (SERP) gradually, by testing out new features or updating existing ones. However, the company may roll out more drastic redesigns and new search features under certain circumstances, such as when there is heightened demand for information about a new topic, like there was during the outset of … Read more

Google Ads Has A New Way To Measure Offline Leads

Google Ads Has A New Way To Measure Offline Leads

As a marketer, understanding how your leads convert is crucial. It’s easy to have a disconnect between capturing a user’s information online as a lead, and the end result of converting them to a customer. Whether you’re in B2B or B2C, you’ve probably been met with this struggle before. Last year, Google introduced Enhanced Conversions … Read more

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