Branded Search vs. Non-Branded Search: What’s the Difference?

Branded Search vs. Non-Branded Search: What’s the Difference?

Most SEO advice talks about optimizing for keywords that don’t mention your brand because that is how you can attract complete strangers to your business. But what about search queries that do mention your brand? In other words, what about attracting people who are exactly searching for your business? Of course, you can optimize your … Read more

How A Solid Content Strategy Can Empower Your Team [Podcast]

How A Solid Content Strategy Can Empower Your Team [Podcast]

SEJ is thrilled to announce that Amanda Zantal-Wiener is our Editor-In-Chief! This is a newly created role focused heavily on leadership and strategy. Amanda will be overseeing the entire editorial team and guiding us into our exciting future. Amanda joined me to talk about her new role, content strategy, leadership, and how a solid content … Read more

Google search results spam for ‘Bill Slawski obituary’ shows the dark side of SEO

Google search results spam for ‘Bill Slawski obituary’ shows the dark side of SEO

We reported yesterday the sad news that Bill Slawski has died. It’s less than 24 hours later and no actual obituary has been published (either by a news site or funeral home). Yet, Google’s search results are littered with spammy results. Look at what is ranking on a Google search right now for [bill slawski … Read more

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