TikTok nearly broke the internet last year when it beat out Google as the most-visited website in the world. The video-sharing social media app has grown quickly, with two billion downloads and one billion monthly active users. Plus, nearly half of all TikTokers have purchased a product after seeing it in the app (case in … Read more
You can’t throw a rock these days and not hit a media site capitalizing on some primer on defining Web 3.0 (or Web3), NFTs, metaverses, and what it all means to marketers. Go and read them. Most are pretty good. If you need some direction: So, I won’t provide a bunch of definitions here. Instead, … Read more
![Building a content strategy? Watch Out for That Second Step [Rose-Colored Glasses]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/03/building-a-content-strategy-390x215.png "Building a content strategy? Watch Out for That Second Step [Rose-Colored Glasses]")
Which part of a tightrope walk takes the most courage? Most people believe it’s the first step out on the rope. But the tightrope walker who narrates one of the short stories in the collection Vigilantes of Love says that’s not the case: “The hardest was the step after the first. That’s where you gained … Read more
