![What are ISVs? [Examples, Benefits, and More]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2023/06/1686095114_.png "What are ISVs? [Examples, Benefits, and More]")
Competing in the MarTech industry as an Independent Software Vendor (ISV) can be challenging due to the large number of companies in the technology stack. How can you stand out in the crowded field?
Marketing
How To Master Your Hashtags on LinkedIn, Twitter, Facebook, and Instagram
Remember in The Little Mermaid when Ariel sits in the grotto pulling petals off her underwater flower, wondering if Prince Eric loves her or loves her not? That about sums up my relationship with hashtags. I love them for their contribution to social posts’ organic reach and visibility. I do not love seeing brands use … Read more
Does a Rise in Chief Strategy Officers’ Role Give Hope for Chief Content Officers?
Deloitte discovered fascinating new insights into businesses’ approaches to continuous innovation and change in its recently released 2023 Chief Strategy Officer Survey. If your immediate reaction is, “Hmmmm … Do we even have a chief strategy officer?” or “Where do we get one of those,” you’re not alone. Despite the title’s familiar sound, the function … Read more
