![What Most Companies Get Wrong About Content Strategy (And How To Fix It) [Rose-Colored Glasses]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/06/1655802023_.png "What Most Companies Get Wrong About Content Strategy (And How To Fix It) [Rose-Colored Glasses]")
Author David Foster Wallace addressed the 2005 graduating class at Kenyon College with a speech that would become one of his most-read works. In it, he told this parable: There are these two young fish swimming along and they happen to meet an older fish swimming the other way, who nods at them and says, … Read more
Having thousands or millions of followers on social media is often the goal for many creators and businesses, but that can limit the intimacy of your content. This is where a feature like Instagram’s Close Friends comes in. Added in 2018, the feature allows you to choose who can see certain stories you may otherwise … Read more
![How To Find Good Writers and Help Them Craft Great Content [Checklist]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/06/1655452832_.png "How To Find Good Writers and Help Them Craft Great Content [Checklist]")
Updated June 16, 2022 When you finish this article, you will leave entirely and utterly convinced. That’s every writer’s hope, right? Yet, a great deal of writing fails to convince anyone of anything because it’s poorly written, and that carries a tremendous cost. Some rather dated studies put that cost around $400 billion. I imagine … Read more
