Have you ever made a high-stakes decision? If yes, did you contemplate for some time before landing on the “right” decision — and even then, still felt unsure about the best course of action?
Marketing
Why Your SEO Strategy May Be the Ticket To Weather an Economic Downturn
While some analysts predict a downturn in the economy, two facts are predictable: Consumers will still use search engines and executives will make kneejerk reactions to splash spending. I speak daily with Fortune 500 brands refocusing efforts and budgets from expensive paid advertising and doubling down on SEO. They see good SEO practices not only … Read more
Change Is Good Even When You Don’t Achieve the Desired Results [Rose-Colored Glasses]
![Change Is Good Even When You Don’t Achieve the Desired Results [Rose-Colored Glasses]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/08/1661651119_.png "Change Is Good Even When You Don’t Achieve the Desired Results [Rose-Colored Glasses]")
Does anyone care about incremental change? In my consulting practice, I see one challenge again and again at businesses large and small: Incremental improvements fail to excite people enough to motivate change. When a content process is suboptimal but not so broken as to undermine success, the anticipated pain of changing feels greater than the … Read more
