Hallmark Media knows you don’t look a content gift horse in your mouth. That’s why The Hallmark Channel and its sister networks will debut 33 movies this holiday season. (And for Hallmark, the Christmas holiday season started Oct. 21.) Audiences tune in by the millions – 80 million watched at least part of one in … Read more
![The future of AI in content is in your hands [Rose-Colored Glasses]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/12/1671254119_.png "The future of AI in content is in your hands [Rose-Colored Glasses]")
Have you heard a lot about ChatGPT lately? I thought so. In case you haven’t (maybe you’ve been too tied up with holiday shopping or closing the fourth quarter), ChatGPT is a prototype artificial intelligence chatbot developed by OpenAI that’s gotten a lot of media and social media coverage. This class of generative AI technology … Read more
B2B buyers have emphatically joined a revolution. They’re researching more, involving more colleagues, and even buying big-ticket packages online or via self-service. And that revolution elevates the role of content in the sales process. Consider these research findings: Since 2019, the average number of interactions required to make a buying decision jumped from 17 to … Read more
