If you publish great content and hardly anyone reads it, is it actually great content? That’s a question for the ages – or maybe the comments section. Every content marketer plans, crafts, reviews, and publishes articles with the best intentions. We all want to publish the most helpful content, sharp insights, and genuinely leading thoughts. … Read more
URL shorteners are some of the most understated tools in internet marketing. Not only do they clean up long links to ensure an unruly URL isn’t upstaging your content, but they also track the results of any landing page, providing you with powerful metrics on the effectiveness of your links. Here’s a list of things … Read more
Hallmark Media knows you don’t look a content gift horse in your mouth. That’s why The Hallmark Channel and its sister networks will debut 33 movies this holiday season. (And for Hallmark, the Christmas holiday season started Oct. 21.) Audiences tune in by the millions – 80 million watched at least part of one in … Read more
