Although often underrated or reduced to a “networking platform,” LinkedIn has the potential to help you drive traffic to your website, increase brand awareness, and boost your revenue. How? Through LinkedIn sponsored updates or ads.
Marketing
How To Make Your Next Thought Leadership Program a Success
In the late 1990s, I searched the internet (yes, it existed) to figure out what people meant by the relatively new concept of thought leadership connected to corporate branding. Since then, I’ve developed thought leadership campaigns for many global brands. And, today, nearly every B2B marketer uses thought leadership in their content marketing strategy. But … Read more
How to Get Verified on Twitter in 2023
We’ve all gone for a real ride with Twitter verification over the last few years. Getting verified on Twitter — when someone has the blue check mark next to their profile — used to be how Twitter identified notable accounts, but it has since evolved and changed. It used to be that you needed to … Read more
