With the ever-changing nature of The Algorithm, hashtags are one method of discovery that has stayed consistent in the value they offer. Your TikTok or Instagram hashtags might just be what propels your content in front of the right audience, so they’re essential for any social media strategy. However, coming up with the right ones … Read more
In 2023, marketers entered a new content battleground. Not only can brands and people become writers and publishers, but now machines can, too. Together, people and machines create tens of millions of new web pages daily. Do your brand’s blog posts, white papers, videos, and fact sheets have any chance of being discovered and consumed? … Read more
When it comes to task management, I’ve tried it all. I’ve used Asana, Trello, ClickUp, Monday, Notion, etc. I’ve built Gantt charts, placed sticky notes on physical Kanban boards, and used pen and paper to make list after list. I’ve followed the Getting Things Done method. I’ve even tried a stack of index cards with … Read more
