Influencer marketing sounds magical. You ask people to talk about your brand and its products with their digital audiences. When they do, your profits increase. But influencer marketing on social media is more complex, and like any content marketing, its connection to the bottom line usually isn’t direct. How can you create a social media … Read more
In the internet age, few things shape purchasing decisions as much as online reviews. And why not? They provide authentic and honest insight that no marketing campaign could ever replicate. The modern equivalent of the all-important word of mouth, customer reviews can make or break the reputation of a local business – and make a … Read more
If you’re a TikTok creator, you’ve probably heard about hashtags. They can be a serious game changer to boost TikTok SEO and get more eyes on your content. In this article, we’ll explore everything you need to know about TikTok hashtags, including best practices for boosting your content’s visibility. TikTok hashtags are words or phrases … Read more
