Replying to your thread comments can increase engagement by 42%

Replying to your thread comments can increase engagement by 42%

Threads doesn’t just reward replies – it’s designed for them. Adam Mosseri, head of Instagram, has said this more than once and didn’t mince his words: “The sum of all your replies is about as valuable as the sum of all the values ​​of all your posts,” he told Platformer. It turns out he wasn’t … Read more

The rollout of Google’s Discover Core update is complete

The rollout of Google’s Discover Core update is complete

According to an update posted to the Search Status dashboard on February 27 at 2:02 a.m. PT, the rollout of Google’s February 2026 Discover core update has completed. The rollout lasted approximately 22 days and began on February 5th. That’s about 8 days longer than Google’s original estimate of up to two weeks. Google announced … Read more

Bing adds GEO to official guidelines and expands definitions of AI abuse

Bing adds GEO to official guidelines and expands definitions of AI abuse

Microsoft has rewrote the Bing Webmaster Guidelines to cover how content appears in both traditional search results and the AI ​​responses generated by Copilot. The previous version focused on how Bing indexes and ranks websites. The recast extends this to Copilot and Grounding API results and treats “Grounding results and citations” as additional authorization results. … Read more

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