![Generative AI – Using Tools Effectively While Avoiding Common Traps [Podcast]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2023/06/1687580110_.jpg "Generative AI – Using Tools Effectively While Avoiding Common Traps [Podcast]")
Strategies for Effective Implementation and Business Growth ChatGPT and other Large Language Models (LLMs) are seemingly everywhere, and it’s crucial to learn what’s possible with them while acknowledging their flaws. After all, do LLMs have their intelligence? Is ChatGPT ready for “prime time,” or is it merely a toy that can lead to fake and … Read more
This week, content marketing talk turned to all things marketing tech – digital asset management, content management, operations, video, generative AI, and more – as thousands gathered virtually for the annual ContentTECH Summit. (Don’t worry if you missed it, you can still register to watch it on-demand.) CMI’s chief strategy advisor Robert Rose shared some … Read more
Google will start to retire four rules-based attribution models in Ads and Analytics from mid-July: First click. Linear. Time decay. Position based. Marketers still using these attribution models will be able to continue doing so until September, when they will be removed completely. Why we care: This update will affect the Google Ads accounts of … Read more
