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Instacart made $740 million in ad revenue in 2022, a 30% increase over 2021. Surging ad business. The information reported: “The grocery-delivery firm’s ad revenue totaled about $740 million last year, up 30% from 2021, according to a person familiar with the matter. That’s a striking increase, given that the digital ad market was largely … Read more
OpenAI released the first official ChatGPT app for iOS users. The iPhone app allows ChatGPT users to log in to their accounts, access their chat history, and converse in an ad-free environment. Screenshot from ChatGPT App, May 2023 The app will help all users with instant answers, personalized advice, inspiration, professional tasks, and educational opportunities … Read more
Engagement metrics don’t tell the whole story. A lot of B2B and B2C marketers – more than 75% – use engagement with email and websites to evaluate content’s impact. About three in four assess social analytics and their engagement metrics. While engagement numbers work well as a measurement of interactivity, they don’t work as well … Read more
