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As SEOs, we are used to adapting to changing algorithms, so LLM optimization should be a simple extension of this process. To discuss the industry debates surrounding the differences between SEO and GEO and whether they are the same or different, I spoke to SEO veteran Grant Simmons. Grant has more than 30 years of … Read more
More leads don’t matter if they aren’t answered or followed up on at the right time. What happens when customers don’t respond to incoming leads? How do you prove marketing ROI when leads don’t convert into booked appointments? How much sales or trust is lost due to slow response times? Watch the on-demand webinar to … Read more
When the average age of a brand’s customers increases, there is rarely a platform failure. This is usually a signal that younger audiences are discovering, evaluating and purchasing elsewhere and older established brands can’t keep up. As of 2026, Generation Z will be between 14 and 29 years old. They are the first generation to … Read more
