I found some interesting things in the latest document on the DOJ-Google trial. Google has appealed the ruling, which says the company must share confidential information with competitors. Image source: Marie Haynes Key Takeaways: Google was ordered to share information with competitors to avoid becoming an illegal monopolist. Google doesn’t want to reveal its extensive … Read more
Every few months someone asks a version of the same question “What happens to PPC managers after AI powers the platforms?“The question usually comes from fear, sometimes from frustration and often from the hope that there is still a lever to be pulled. At this point the answer has become clearer. PPC has not lost … Read more
I was browsing Google Trends the other day when I discovered something strange: ChatGPT’s global search interest overtook the top platforms earlier this year, and no one noticed. This felt impossible. For example, YouTube has been the standard video platform on the Internet for almost two decades. It is often referred to as the second … Read more
