With the ever-changing nature of The Algorithm, hashtags are one method of discovery that has stayed consistent in the value they offer. Your TikTok or Instagram hashtags might just be what propels your content in front of the right audience, so they’re essential for any social media strategy. However, coming up with the right ones … Read more
Google publishes video of search quality meeting In 2012, Google shared a video from one of its search quality meetings – something that few outsiders had ever seen. Google annotated the video to make the conversation more understandable to the general public, as well as explain more about the particular feature that was being discussed, … Read more
Working with new clients for the first time can be overwhelming. Getting all the essential information to start working on growing their business through SEO is one thing. Doing it in a way that shows you’re a seasoned professional is another. After working with a number of SEO agencies and as a freelancer, I’ve found … Read more
