Market intelligence is a surefire way to help determine the how and who for targeting your marketing efforts. But how do you obtain such crucial information about your target market in the first place? This comprehensive guide will teach you what market intelligence is, how to collect it, and how to use it. What Is … Read more
Google AdWords introduces click-to-call ads In 2010, Google sent out notification to its AdWords advertisers that “your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. Users will be able to click to call your business just as easily as they click to visit your website. … Read more
The difference between long-tail and short-tail keywords comes down to popularity. Many people search for short-tail keywords, while few search for long-tail keywords. Because of that, long-tail keywords are generally easier to rank for and tend to attract searchers with more specific intent. This has made targeting them a widely adopted SEO tactic. So should … Read more
