Twitter threads are a powerful format for marketers. You can use them to share longer-form content and they tend to get way more engagement than regular posts. But, they also take more time and effort to craft than regular tweets. You need to think through the content, the sequencing, how the tweets look, and the … Read more
Publishers using the Subscribe with Google feature may see an increase in the reported clicks and impressions within the Google Search Console search performance report. This started around December 6, 2022. Google’s announcement. Google posted that on December 6, 2022, “Google created an additional search result feature for sites that use Subscribe with Google. As … Read more
Meta says it will consider removing news articles from its platform if a US government mandate forces the company to compensate publishers. The Journalism Competition and Preservation Act (JCPA) enables news outlets to collectively negotiate revenue-sharing deals with social media platforms and search engines. The JCPA is designed to benefit US news outlets because deals … Read more
