People say all kinds of things are ranking factors. But the truth is that Google has never confirmed most of them. This leads to a lot of misinformation and bad advice. In this guide, we’ll explore eight ranking factors that we know Google uses. Backlinks are clickable links from one website to another. In 2016, … Read more
Occasionally, Google rolls out their spam update which just ensures that the results on Google aren’t filled with spam. Because if a user clicks on a spammy result, and if this continually happens, it creates a terrible experience and people would stop using Google. They don’t give much detail on the spam update on their … Read more
What exactly is influencer marketing? How does it differ from other forms of advertising? And why should marketers care? Influencer marketing has become a powerful tool for businesses looking to reach new audiences. Marketers use various strategies to identify influential individuals and gain access to their followers. In this article, we’ll discuss what influencer marketing … Read more
