![Why B2B Companies are Entering the Editorial Space [& What You Can Learn From Them]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/07/1658682918_.png "Why B2B Companies are Entering the Editorial Space [& What You Can Learn From Them]")
What do HubSpot, Mailchimp, and Wistia have in common? They’re all B2B companies with high-traffic, lead-generating media engines that support their products.
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Month: September 2022
How To Quickly Fill Content Gaps In Your Strategy
According to Byron White, Founder and CEO of WriterAccess, their target market is centered around “content marketers looking to make the world a better place with quality content as the driver.” “That can be a Fortune 500 chief marketing officer,” White notes, “or a solopreneur who’s now a content strategist and tasked with creating great … Read more
Why Internal Customers Will Kill Your Content Strategy
I see one mistake derailing great content marketing strategy again and again in my consulting practice. Businesses set up their content teams as internal agencies to serve internal ‘customers’ in other departments. Why is that a problem? Sometimes this approach incorporates some priority planning. Usually, this planning involves internal “stakeholders” who decide the significant themes … Read more
