Google’s principle of EAT — which stands for expertise, authority, and trustworthiness — is the search engine’s way of determining the value of content on the web. But what does it mean for content to reflect expertise, authority, and trustworthiness? “Expertise, for me, is the amount of knowledge you have in a field,” said Kevin … Read more
Though it’s a joke in the SEO community, “it depends” is really the answer when dealing with out-of-stock products on e‑commerce websites. There are many situational decisions, with each having trade-offs, when it comes to SEO and user experience. Many content management systems have built-in rules for handling out-of-stock products, but that logic can often … Read more
1. Toxic Backlinks Are From Spammy Sites Most people are smart enough to know a Nigerian prince doesn’t really want to give them $10 million, but are you just as smart when it comes to noticing spammy backlinks? There are entire websites dedicated to selling illegal or irrelevant products and these sites are usually packed … Read more
