Googlebot is the web crawler used by Google to collect the necessary information and create a searchable index of the web. Googlebot has mobile, desktop, and specialized crawlers for news, images, and videos. There are more crawlers that Google uses for specific tasks, and each crawler identifies itself with a different string of text called … Read more
Getting lots of links from other websites quickly sounds like it should be a positive thing for any website. But could it hurt rather than help your rankings? Or does link speed not matter at all to Google? Is it really just a made up SEO term? Read on as we explore the origins of … Read more
![You could create a content strategy as you “fly” it — but here’s a better way [Rose-Colored Glasses]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/01/better-way-build-content-strategy-390x215.png "You could create a content strategy as you “fly” it — but here’s a better way [Rose-Colored Glasses]")
Are you trying to build your plane while flying it? I don’t know where that phrase came from, but a 22-year-old ad campaign by Fallon for digital consultancy EDS helped popularize it. The hilarious TV and print ad showed people assembling an airliner in mid-air and testifying how much they love their job. The ad’s … Read more
