Wondering what elements make up a successful blog post? We reviewed our top 8 blog posts on the Marketing Blog in 2022.
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What Is Topical Authority & How Does It Work
You’ve probably heard the term “authority” thrown around a lot when it comes to search engine optimization (SEO). But what does it mean exactly? And if you already know what it is, then you may be thinking, how can I add more authoritative content throughout my site? Well, first, authority refers to the power or … Read more
13 Expert Tips for Choosing Tech That Makes Your Content Strategy Work
If you plan to acquire new technology to support your content strategy, don’t look at the eye-popping Marketing Technology Landscape Super Graphic from Chief Martec. The most recent version (from 2020) details 8,000 products categorized into advertising and promotion, content and experience, social and relationships, commerce and sales, data, and management. Whether you viewed this … Read more
