Consumers want brands to make a difference.
Menu
Social
Qualitative Social Media Metrics That Matter More Than Follower Count
Fun fact: A low follower count isn’t necessarily a bad thing. In fact, some accounts with few followers generate more customers than larger ones. Ultimately, it depends on the context (ie, qualitative social media metrics). For example, 460 followers might not seem like a lot. But if more than 50 percent of those followers are … Read more
Twitter testing Notes, a long-form content feature
Twitter is testing a new feature that would eliminate the constraints of its 280-character tweet limit and allow users to publish long-form tweets. Twitter confirmed the test via a tweet. When this will become available to all Twitter users? It’s unclear. Twitter noted: “We’re excited for the moment when everyone can use Notes, but for … Read more
