Rightly or wrongly, for many content marketers, 2022’s turbulence led management to issue a new directive: Do more with less. Dramatic shifts in consumer behavior and an instant need for information added more pressure to an already increasing demand for content marketing. Furthermore, Google’s focus on the person behind a search accelerated the convergence and … Read more
An SEO audit is where you find opportunities to improve a site’s search performance. To find all of these opportunities, you need to look in different places: content, links, technical issues, and more. This is something Google Search Console and Ahrefs Webmaster Tools are designed for. And if you use both of them for what … Read more
With the sunsetting of Universal Analytics (UA) on the horizon in 2023, it’s more important than ever to learn how to create a Google Analytics 4 (GA4) landing page report. Change can be difficult. What steps are you taking to get ahead of the curve? While this post is not an ultimate guide to Google … Read more
