![Key Principles & How to Leverage It [+Examples]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/08/1660516218_.png "Key Principles & How to Leverage It [+Examples]")
In 2020, IBM ran a study on consumer behavior and found that most consumers are willing to change their shopping habits to be more environmentally conscious. This is likely why consumers have noticed a big push for sustainable marketing from brands.
Leverage first-party data for a winning CRM strategy
A real emphasis has been placed on the collection of first-party data. Pairing a first-party data strategy with a one-to-one marketing strategy will help your teams remain aligned to ensure messages are both targeted and personalized. This needs to happen from the very first interaction at the point of ingestion. Join data experts as they … Read more
