More leads don’t matter if they aren’t answered or followed up on at the right time. What happens when customers don’t respond to incoming leads? How do you prove marketing ROI when leads don’t convert into booked appointments? How much sales or trust is lost due to slow response times? Watch the on-demand webinar to … Read more
With the economy in flux, the only certainty is uncertainty. As your audience reacts to the ups and downs, you must evolve your content strategy to adapt to their reactions. Robert Rose, CMI’s chief strategy advisor, and Jane Qin Medeiros, general manager of StudioID, engaged in conversation in March about how marketers can take advantage … Read more
The beauty of SEO is that searchers are actively looking for your product/service or the problem you solve. This usually means higher-quality leads, which makes SEO a fantastic lead-generation channel. However, it doesn’t mean you can create any piece of content, gate it, and hope that you drive thousands of leads to your business. 1) … Read more
