Discovery is a big part of what helps creators and small businesses grow on social media, and one of the oldest ways to discover content is through hashtags. Hashtags allow users to easily find and engage with content related to specific topics. Looking for outfit inspiration? Check the #OOTD hashtag. Need some home decor ideas? … Read more
As much as it can seem like a status symbol to be verified, there are also really practical reasons to have a verified Instagram account. Verification helps with engagement, can help Instagram users find real sources of news, and can stop impersonation among other things. Getting verified adds credibility to any account — so it’s … Read more
Meta formally announced the ‘Instagram Explore home’ Ads Placements via the Instagram Marketing API which allows marketers to run ads on the Instagram Explore home page. Meta announced on October 4, 2022 that businesses could now place ads on the Instagram Explore home. The October announcement explained: “Businesses can now place ads in Explore home, … Read more
