You know that scene from Seinfeld where Jerry challenges a customer representative who tells him they have no rental cars available even though he had a reservation? “I know why we have reservations,” the car rental worker replies after Jerry expresses his dismay. “I don’t think you do. If you did, I would have a … Read more
In the search engine optimization business, we spend so much time thinking about Google algorithms, sitemaps, and backlinks that we sometimes lose sight of the primary goal: providing useful information to human visitors. In the past, it was easy to understand why. You could cram your page with keywords, slap on a few meta tags, … Read more
Google’s John Mueller was asked if “unlinked brand mentions” were important in Google’s algorithm. It was apparent from John’s response that “brand mentions” is probably not a real thing in Google’s algorithm, but he also said that there may be value to site visitors who encounter them. Brand mentions There is a longstanding idea in … Read more
