Many companies and marketers believe that Domain Authority is a big deal. There are guides everywhere about how you can boost your website’s Domain Authority for better rankings in search results. But does a higher Domain Authority actually result in better rankings? In this chapter, we will explore what Domain Authority is and the evidence … Read more
At face value, the average website user cannot tell whether a link is Nofollow or Dofollow. You can copy or click on a nofollow link just the same as they do any other link on the web. Behind the scenes, however, there is quite a big difference. Google considers Dofollow links a vote of confidence … Read more
As marketers, we love numbers and metrics. They help us track progress. They tell us where we are and how far we have to go. SEO continues to be a nebulous task and a moving target. Most focus is on how an individual page ranks for a specific query. But, do websites have an overall … Read more
