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How To Master Your Hashtags on LinkedIn, Twitter, Facebook, and Instagram

2023-06-05 by admin

Remember in The Little Mermaid when Ariel sits in the grotto pulling petals off her underwater flower, wondering if Prince Eric loves her or loves her not? That about sums up my relationship with hashtags. I love them for their contribution to social posts’ organic reach and visibility. I do not love seeing brands use … Read more

Have a feedback strategy? You Better Because Your Audience is Watching

2023-05-18 by admin

Engagement metrics don’t tell the whole story. A lot of B2B and B2C marketers – more than 75% – use engagement with email and websites to evaluate content’s impact. About three in four assess social analytics and their engagement metrics. While engagement numbers work well as a measurement of interactivity, they don’t work as well … Read more