The beauty of SEO is that searchers are actively looking for your product/service or the problem you solve. This usually means higher-quality leads, which makes SEO a fantastic lead-generation channel. However, it doesn’t mean you can create any piece of content, gate it, and hope that you drive thousands of leads to your business. 1) … Read more
Google’s stay of execution for third-party cookies in Chrome won’t last forever. Even if they push the deadline beyond the expected second half of 2024, the tracking tool’s demise is on the horizon. In the no-cookie era, you will still possess vital customer insights from your first-party data – the information people share directly in … Read more
Imagine you have a pile of sand. You remove a grain. Is it still a pile of sand? You remove grain by grain until only one remains. Is it still a pile? If not, when did the pile become a non-pile? That heap paradox can serve you well today as the tension around AI-generative content … Read more
