Customers have grown to expect tailored, timely offerings and marketers are challenged with delivering these real-time, personalized experiences to respond to their needs.
As a result of this shift, enterprises are leveraging customer-centric strategies to drive smarter engagement across the full customer journey, capture revenue opportunities and foster long-term loyalty. Those who are truly succeeding are making access to data a movement across their organization, not just a marketing initiative.
Learn how The Washington Post is executing personalized customer experiences as a key engagement driver to power use cases from acquisition to win back.
Register today for “Drive Smarter Engagement with Hyper-Personalization Across the Customer Lifecycle,” presented by ActionIQ.
Click here to view more Search Engine Land webinars.
New on Search Engine Land
About The Author
Cynthia Ramsaran is director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for CNBC.com and produced thought leadership for KPMG. Cynthia hails from Queens, NY and earned her Bachelor’s and MBA from St. John’s University.
.
Follow us on Facebook | Twitter | YouTube
WPAP (907)
