A 90-day plan to prepare each location for AI search AI is changing the way consumers discover and choose local brands. For companies with multiple locations, visibility is no longer determined solely by search rankings. AI agents Now assess location data, reviews, content, engagement and brand trust before a customer even clicks. This shift means … Read more
Back in April 2025, we found that AI overviews reduced clicks on top-ranking content by 34.5%, despite Google’s statements to the contrary. Since then, AI overviews have been rolled out in more countries and languages, and many websites have seen organic search clicks decline month over month. Today, it seems likely that the impact of … Read more
Welcome to this week’s Pulse for SEO: Updates impact how Google ranks content in Discover, how to monetize AI search, and what content you serve to bots. Here you will find out what is important for you and your work. Google releases Discover-only core update Google released the Discover core update in February 2026, a … Read more
