Social media engagement hits a new low, except for TikTok

Social media engagement hits a new low, except for TikTok

Social media as we’ve known it seems to be in its dying days – with one notable exception, Tiktok. That’s according to a new social media engagement rate benchmark report. TLDR. There are five important takeaways for brands from the 2023 Social Media Benchmark Report, which was released today by Rival IQ: Organic engagement: falling … Read more

TikTok’s Latest Monetization Tool: Creativity Program Beta

TikTok’s Latest Monetization Tool: Creativity Program Beta

TikTok has introduced a new program called the Creativity Program Beta, designed to help creators earn more money with longer content. The program is the latest addition to TikTok’s range of monetization tools that support creators of all levels. What Is The Creativity Program Beta? The Creativity Program Beta is an invite-only program to help … Read more

This day in search marketing history: February 19

This day in search marketing history: February 19

Google removes ads from right side of search results In 2016, Google removed ads from the right side of its desktop search results (with two exceptions: Product Listing Ad boxes and Knowledge panel ads) in all languages, worldwide. Google Ads would only appear at the top and/or bottom of the page. An additional ad (so, … Read more

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