The right video can boost a product’s visibility and push it to its target audience. Therefore, marketers must have a firm grasp of a product video and how to create an exceptional one. To help you create a video that showcases your product’s unique features and shines a light on your brand, we will explore … Read more
What’s the half-life of news articles these days? How should that affect your mix of marketing, thought leadership, research, and other news-focused content? New research from Chartbeat, a content intelligence platform for publishers, sheds light on how positioning, traffic source, topic, and other attributes impact the lifespan of an article. CMI’s chief strategy advisor Robert … Read more
You learned a skill in grade school that can set your content apart today. Verbs can make all the difference in your sentences. That lesson learned in elementary school will let your content stand out in the proliferation of boring, weak, and ineffective language. By slashing through those wasted, wimpy verbs, your content will pack … Read more
