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Marketing
10 of the Best Promotional Product Videos Ever
The right video can boost a product’s visibility and push it to its target audience. Therefore, marketers must have a firm grasp of a product video and how to create an exceptional one. To help you create a video that showcases your product’s unique features and shines a light on your brand, we will explore … Read more
How To Plan for Content Lifespan
What’s the half-life of news articles these days? How should that affect your mix of marketing, thought leadership, research, and other news-focused content? New research from Chartbeat, a content intelligence platform for publishers, sheds light on how positioning, traffic source, topic, and other attributes impact the lifespan of an article. CMI’s chief strategy advisor Robert … Read more