What’s Your Word for 2023? [Rose-Colored Glasses]

What’s Your Word for 2023? [Rose-Colored Glasses]

Happy New Year. It’s that time. You dust off the journals neglected in the end-of-the-year rush. You locate the gym membership card and wonder if it will still scan since it’s been a few months – or maybe a few years, given the concern about being around people. And you create New Year’s resolutions. Or … Read more

What It Is & How To Use It

What It Is & How To Use It

Market intelligence is a surefire way to help determine the how and who for targeting your marketing efforts. But how do you obtain such crucial information about your target market in the first place? This comprehensive guide will teach you what market intelligence is, how to collect it, and how to use it. What Is … Read more

This day in search marketing history: January 5

This day in search marketing history: January 5

Google AdWords introduces click-to-call ads In 2010, Google sent out notification to its AdWords advertisers that “your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. Users will be able to click to call your business just as easily as they click to visit your website. … Read more

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