Social media as we’ve known it seems to be in its dying days – with one notable exception, Tiktok. That’s according to a new social media engagement rate benchmark report. TLDR. There are five important takeaways for brands from the 2023 Social Media Benchmark Report, which was released today by Rival IQ: Organic engagement: falling … Read more
The internet never forgets. That famous meme dates to at least the early 2000s. The digital internet acts as a more permanent version of what philosopher and sociologist Maurice Halbwachs deemed as the “collective memory” in his book of the same name almost 100 years ago. He concludes societies have a collective memory that depends … Read more
TikTok has introduced a new program called the Creativity Program Beta, designed to help creators earn more money with longer content. The program is the latest addition to TikTok’s range of monetization tools that support creators of all levels. What Is The Creativity Program Beta? The Creativity Program Beta is an invite-only program to help … Read more
